PRIVACY POLICY
 Effective Date: [04-07-2025]

This Privacy Policy outlines how 454cart.com (“Company,” “we,” “our,” or “us”) collects, uses, stores, discloses, and protects your personal information when you use our website, services, and products.

By accessing or using our platform, you consent to the practices described in this Privacy Policy.

 

1. Information We Collect

We may collect the following categories of information:

a) Personal Information

  • Full name

  • Contact details (email, phone number, delivery address)

  • Date of birth (if provided)

  • Payment information (via secure third-party processors)

b) Usage Data

  • IP address, browser type, device information

  • Pages visited, access times, and referring URLs

  • Clickstream and behavioral data via cookies and tracking tools

c) Transactional Information

  • Products ordered

  • Purchase history

  • Delivery and refund records

 

2. How We Use Your Information

We collect and process your personal data for the following lawful purposes:

  • To fulfill your orders, manage deliveries, and provide customer support

  • To communicate with you regarding your account, orders, updates, or promotions

  • To improve and personalize our services, website functionality, and user experience

  • To process payments securely through authorized payment gateways

  • To detect, prevent, and address fraud, security issues, or violations of our Terms

We will not use your information for any purpose other than those explicitly stated unless required by law.

 

3. Legal Basis for Processing

We rely on the following legal grounds to collect and process your information:

  • Your explicit consent (e.g., for marketing communications)

  • Contractual necessity (e.g., fulfilling an order)

  • Legal obligations (e.g., tax or customs requirements)

  • Legitimate interests (e.g., fraud prevention, service optimization)

 

4. Disclosure of Your Information

We may share your information with trusted third parties under strict confidentiality agreements, including:

  • Logistics and delivery partners

  • Payment processors (we do not store your card details)

  • Technology providers assisting with hosting, data analysis, or support services

  • Legal or regulatory authorities if required by applicable law or legal process

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

 

5. International Data Transfers

Some of our service providers may be located outside Sri Lanka, including in the UK. By using our platform, you acknowledge and consent to the transfer of your information across borders, subject to appropriate safeguards.

 

6. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes outlined in this Policy;

  • Comply with legal, accounting, or reporting obligations;

  • Resolve disputes and enforce our agreements.

Data may be anonymized and retained for statistical analysis beyond this period.

 

7. Your Rights

Subject to local laws, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or outdated information

  • Request deletion of your data (“right to be forgotten”)

  • Object to or restrict processing in certain cases

  • Withdraw consent where processing is based on consent

To exercise these rights, email us at privacy@454cart.com. We may require identity verification.

 

8. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Enhance website functionality and navigation

  • Analyze traffic and usage behavior

  • Remember your preferences

You can manage cookie preferences through your browser settings. Disabling cookies may impact your user experience.

 

9. Data Security

We implement industry-standard safeguards to protect your information, including:

  • SSL encryption

  • Secure servers

  • Access controls and authentication

  • Regular monitoring and risk assessments

While no system is 100% secure, we strive to protect your information against unauthorized access, alteration, or destruction.

 

10. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us to request removal.

 

11. Policy Updates

We reserve the right to revise this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of our platform indicates your acceptance of the revised Policy.

 

12. Contact Us

For any privacy-related inquiries, complaints, or requests:

454cart.com
 📧 Email: privacy@454cart.com